19 Jun 2025

The Emotion Factory - Part II

How would you trigger melancholy? It's getting harder and harder, huh! There’s a vast literature on melancholy, which greatly overlaps with nostalgia. And therefore with memory, as a musical emotion. It certainly shouldn't be a piece that’s overly activating... from a psychophysical point of view.

Instead, it should be a piece capable of evoking something, some image, some script that is particularly recognizable, probably, or simply a piece that we listened to when something happened to us in the past, so maybe something that belongs to the collective memory of a people. It could also belong to our personal story, but that's precisely because it winks so much at the theme of nostalgia, so something we’ve lost, but that when we think about it now, feels more like pleasure than sorrow. We arrive at vastness, which here is touched upon in the context of Awe. I was struck by several things, including the aspect of sound linked to reverberation, used to open up a virtual space in our minds when we listen, whose boundaries vary depending on what the reverb induces. So a certain type of reverb is able to open up our boundaries, in almost unlimited terms, right? And then there’s the use of note duration, as if the length of the notes were almost a symbol of spatial expansion, corresponding to the unlimited distance of space usage.

The idea of vastness from a spatial point of view has always been expressed through visual symbols. So we talk about something tall, something wide, simply a landscape that is particularly broad, breathtaking views, etc. When we try to extend this dimension to a stimulus as peculiar as music, time becomes, in my opinion, an essential aspect. the possibility of having effects like reverb, in the scientific literature to which in some way also reminds me of other indications that were given evoke this emotion, including the addition of more voices, more choirs, that don't sing in unison— in fact, quite the opposite: some crescendos, even sudden ones... These are all very much in line with the intuition you had... There is no such thing as vastness in absolute terms, it exists in relation to those who see it and those who listen to it.

So it's always necessary to place at the center the subject we expect to be listening to that piece, in the context in which it will be listened to, just like it happens with a work of art. If we were to think of works of Awe, they would always be works where there is some kind of dialectic between the spectator and the work itself. So vastness exists in relation to the finiteness and smallness of the one who observes it. Same thing for music, but from a temporal point of view. So, by evoking images of, for example, symbolic grandeur, we composers could place the listener himself in relation to something symbolically vast. Think also of when you enter a small, isolated church, you raise your eyes upwards and somehow you're embraced by a building that is no longer just a building.

That is, it's a building that serves almost as a bridge to something else. And that's the feeling conveyed through architecture. I believe this is absolutely transferable to the musical context. You mentioned looking upward. There are symbolic mechanisms that allow us to simulate, through music, physical dynamics like looking upward, or being faced with something far below, a chasm... Absolutely, yes.

The first thing that comes to mind is crescendos, obviously for looking upward, but you also reminded me of something else about looking upward. I was in contact with an English colleague, who created a new field of study called Skycology: the psychology of the sky. I found out that the experience of looking at the sky is a unique experience for human beings, both from a physiological point of view, because doing that movement physiologically has an effect on us, from a certain point of view a beneficial one, and from a psychological and symbolic point of view, because you stop focusing on everything that worries you... When people say “to rise above daily worries” it's not just a metaphor—it’s the truth. Looking upward and encouraging others to look upward means changing the symbolic point of view. The symbolic idea of looking upward, accompanied, evoked, stirred and even physiologically supported, is probably central to people’s well-being and to that of those who compose...

you composers are always understudied... If you need some guinea pigs... Maestro Campanelli volunteers! Perfect, I’ll have him sign a couple of documents... release forms, I assume... Speaking of well-being, what comes to mind is its opposite: crying.

Which is also a form of well-being... Exactly, that's what I was getting at. I read that the emotion we feel through musical activation is different from the one we experience in real life. Is that true? That's something we all ask ourselves... Because there are many colleagues who believe that there are actual musical emotions, with features that are completely different from those of everyday life.

Others say no, they're exactly the same as those in real life, just with a few more nuances. Others still say: it’s not that musical emotions exist, but rather a broader category of aesthetic emotions, within which we also include musical emotions that relate only to the sound stimulus. Where the truth lies, I really have no idea... I think the point is that we've only just begun to scratch the surface of the nature of emotions. So we’re still very much stumbling in the dark, each in our own field, and we’re still wearing blinders. So many discoveries, many achievements have been made in the field of music psychology regarding emotions...

In another field I work in — which is simulative technologies, like virtual reality, for example — we have problems... We’ve gained awareness of certain questions like this one: are simulated emotions different from real ones? But we don’t have the background and the decades of questions and answers that our colleagues in the field of music have had. So probably the real point is to remember that yes, they are different kinds of stimuli, each with their own peculiarities, but perhaps we should all lift our gaze more to avoid segmenting our knowledge so much and ending up in a deadlock we can't get out of anymore. So the real point is that we still need to study. We need to study a great deal, aware of the fact that once we understand something, if we truly understand it, at least another hundred questions will arise.

That’s the truth. And the answers are never final—another cliché. Clichés express in an extremely simplified way something deep, something difficult, but the moment you recognize that behind a cliché there's something deeper and more complex, you find your own way to apply it, in your personal, professional, and life context. So long live clichés, as long as there’s an awareness of the complexity behind them, and of the fact that complexity does not mean staying still; on the contrary: at some point we have to make decisions. If we’re looking for easy solutions and answers that are offered almost as absolutes, I don’t think that’s the right path... In fact, in these cases even in our discussions I always turn to Freud...

The truth is that science comes after. The real experts in the field are you... we only arrive when it’s time to prove that the different opinion of n people actually works in a specific way. Trying to understand where the majority lies, where the trend lies... but the real experts are always you. We come in to describe, to try to explain the underlying mechanisms that can link music to emotions.

We come after. That doesn’t mean we’re worth less... But that is the order of things... The questions tend to come from you. First there’s a phenomenon, and then it’s studied, simply put... So first there's a definition of the phenomenon, and then we study it.

This brings us to another question, even an epistemological one: does the phenomenon exist regardless of whether I identify it and am able to name it, or not?... For example, an event that happened to me at the Max Planck Institute a few years ago when I was invited to speak at a symposium, was precisely about this. At the time, I had just begun studying Awe, and I asked myself: this Awe, which doesn’t translate well into Italian—does it even exist in Italy like it does abroad, or does it exist in a different way? Also because to measure it, I ask people how much profound awe with all its dimensions they experienced... And a scholar once told me: if you don’t have the word to name that specific phenomenon, why are you studying it? And that really threw me off.

I think he wanted to provoke me, more than anything... From that moment on, I started thinking: this is a real issue, this is a real issue. Don’t keep studying something uncritically just because it’s fashionable and because you feel inside that it’s worthwhile, but ask yourself how you’re doing it, why you’re doing it, and what meaning it has. The fascination that musicians have, comes out in the classic question: “What’s your job?”... “I write film scores”... "I’ve always wanted to do that too!"...

Okay, but people say the same thing about psychology too! The two things aren’t that far apart, because I believe what fascinates people is precisely the non-measurability. Yes, probably what scares people is the idea of encapsulating a phenomenon so beautiful and fascinating that shakes me inside, within a set of indicators. Some colleagues and friends who are jazz musicians told me: when I discovered the structural trigger to evoke that feeling in my listener, I suddenly lost all interest in the phenomenon and I could no longer feel it myself. That really struck me, because I thought: so the moment you reveal the mechanism, people think they lose the poetry. But no, that’s actually the beauty of it.

Knowing that something works that way, but that it still has that effect on you and on others... Compared to the input they gave me, they’re painting the magic. That is, saying: I can’t explain it, and I have that aura of magic that motivates me. I understand that very well, but I would rather raise awareness toward the idea that it’s beautiful to understand how things work. When people ask us “What’s your job?” we should answer “we’re activators”... So, since emotion is considered one of the cornerstones of musical semantics, understanding a mechanism of activation means increasing your own linguistic repertoire.

Of course. We could’ve talked about the whole symbolic plane and the symbolism of hierarchy and degrees of attraction as a reference to the distance from the mother... to the dynamics of all accommodation schemas, to control mechanisms... But instead we didn’t go deep into that symbolic plane, because we want to understand with you what, from the perspective of scientific practice, we’ve managed to identify in the genesis of this particular language — music— which has no referent... If I say “computer,” the person forms the meaning in their brain— the image of a computer. Music, with a sequence of notes, cannot point to a real-world object, so what does it point to?

It points to a set of things that refer to other things symbolically; there are those who find a connection with depth psychology (Freud and everything that comes from it)... There are those who, on a sociological and structuralist level, linked it to myths... But we were curious to understand what we have scientifically established in the activation of this emotion. So, in the activation of this emotion we’ve managed, with scientific certainty, to capture its psychophysiological profile. So what happens inside us when we experience an especially intense moment of Awe? What happens is: our sympathetic nervous system, which governs our alert responses, is activated— but at the same time, we also have activation of the parasympathetic system, which balances the activation of the sympathetic system, and immediately afterward our sympathetic system decreases its activation.

It's as if this emotion triggered a kind of freezing response... as if we were frozen in front of a certain stimulus... Something vast, something that can overwhelm us, something that activates another dimension that we haven’t discussed yet: the “small self,” meaning the feeling or perception of ourselves as small entities— sometimes even annihilated... It’s a rather peculiar emotion, because generally emotional responses It’s something that mimics there were a surprise, but at the same time also the realization that there's nothing we can do about it. Or maybe it’s not even that dangerous... Kind of like what happens with the sublime: observing danger from a place of existential safety.

very closely this kind of psychophysiological response, so I realize that something has triggered me, has surprised me, has violated my expectations, and has shaken me so much that I am being challenged, but psychophysiologically there’s also something that calms me. We’re at a level, in my opinion, higher than the classic literature on frustration and gratification. What intrigues me is that it maintains a parallel with the use of dynamics that shift the threat into a controllable field. From an existential point of view, something threatens us, but we observe it as spectators. Like at the zoo? A dangerous animal, but behind bars?...

Yes, or a cliff edge but behind a railing. Which is something I experience in front of great heights. I don’t think it’s just you… And with a friend of mine we always used to wonder: if from the 13th floor we threw down a watermelon, what would happen? This watermelon makes us identify with the watermelon itself... And so it makes us feel the thrill of being the watermelon that explodes from a height. That thrill has a name— Goosebumps— which is another of the indicators of this emotion.

Not all studies agree, but goosebumps seem to be another psychophysiological correlate of Awe, especially musical awe. I sometimes feel a shiver here on the back of my neck, and those few times that it happens, I know for sure that I’m in front of something that has truly touched me deeply. So, to give goosebumps to listeners, we should try to induce a bit of Awe. In the meantime, we could suggest that they buy and read the book, which might be revealing of something truly important. I hope so, because I begin this volume by saying that this is a sea almost entirely unexplored. Twenty years after the first model that was published about this emotion, there are many studies, but the truth is we haven’t understood very much.

So I always hope that studying this emotion—whether through this book, a musical listening, thoughtful and mindful— actually ennobles us, because the fact of dealing with these dimensions of our existence reminds us that they exist and that it’s not a given. Because when we were kids, it was all much more simple: the dimension of enchantment, the act of wasting time, was something we were able to allow ourselves. Now, probably, we have to flip through a book to remember it, or be guided by excellent composers… activators… to be led toward this type of sensations. So, you know you’ll be back for something specific—namely, how to induce that state of flow— which is my first love in research— that’s able to make this creative-emotional output more effective, capable of evoking what we want. They should pay us those 5–10 million euros, because that’s the Holy Grail! But that’s exactly what we’re after… We’re locked in here for that reason.

In the next video there will be a sudden interruption... The secret to flow is... and below, an IBAN... Well, it was a long conversation, very interesting, full of content. We thank Alice for coming to visit us. Write in the comments, as always, let us know what you think, and we suggest once again you read the book.

See you next time.

Privacy

PRIVACY NOTICE PURSUANT TO ARTICLE 13 OF REGULATION (EU) 2016/679

The General Data Protection Regulation (GDPR)

The information here in is given in compliance with article 13 of Regulation (EU) 2016/679 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation or GDPR) to individuals interested in receiving news, information, invitations, publications, announcements and newsletters relating to the activities conducted by Scoring For Films.

Definitions

"Personal data" (article 4, paragraph 1 of the GDPR) means any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

"Special categories of personal data" (article 9, paragraph 1 of the GDPR) means personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person's sex life or sexual orientation.

"Processing" (article 4, paragraph 2 of the GDPR) means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

Data Controllers

For the purposes of the GDPR (article 24) the Data Controllers are:

Candle Studio Srl
Via Paganini, 29
(20900) Monza
Italy

Tiziano Rossetti International Music Academy
Dott. Giov. Polar, 35 (6932) Lugano
Switzerland

Type of data processed

As part of our activities as a philanthropic entity, we, Scoring For Films, collect and use personal data provided by you, the data subject, e.g. your personal details, to the extent that is needed and helpful to attain the purposes set out below.

Purpose of processing and profiling

We may collect and use personal data for the following purposes:

Communication and promotion of the activities of our Scoring For Films e.g. news, information, invitations, publications, announcements and newsletters via e-mail; as well as monitoring, analysis and research.

Personal data may be collected also for profiling purposes. Specifically, we may ask you to give information about your municipality and province of residence for the exclusive purpose of informing you about events, activities and projects that concern your place of residence. We may also ask you to specify your areas of interest (environment, arts & culture, social & human services, scientific research) so that you receive communications that are targeted to your preferences.

You can change your preferences at any time.

Legal basis for processing personal data

For the purposes set out above, the legal basis of processing is the consent you, the data subject, give to the processing of your personal data.

Data Subject Rights

In relation to your personal data you can exercise your rights as data subject under the GDPR, namely:

  • Right of access [article 15 of the GDPR];
  • Right to rectification [article 16 of the GDPR];
  • Right to erasure ('right to be forgotten') [article 17 of the GDPR];
  • Right to restriction of processing [article 18 of the GDPR];
  • Right to data portability [article 20 of the GDPR];
  • Right to object [article 21 of the GDPR].

You have the right to withdraw your consent at any time.

The rights set out above can be exercised in writing by sending an email to info@scoringforfilms.com.

Pursuant to article 19 of the GDPR, we shall communicate any rectification or erasure of personal data or restriction of processing requested by you, the data subject, to each recipient to whom your personal data has been disclosed, unless this proves impossible. You as data subject have also the right to lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali).

For further information about data subjects rights visit our website at www.fondazionecariplo.it.

Data retention

We will keep personal data up to 24 months of consent.

Consent to data processing

Your are free to give or withhold your consent to processing of your personal data for the purposes above. We need your freely given consent to send you news, information, invitations, publications, announcements and newsletters regarding our Scoring For Films's philanthropic activities. Should you deny your consent, we will be unable to send you said communications.

Disclosure of data outside of the Scoring For Films

We may disclose your personal data outside of our Scoring For Films for various reasons. In particular, your personal data may be made available to entities providing IT system management on behalf of our Scoring For Films, competent authorities and/or public bodies and supervisory authorities to comply with statutory requirements, PR agencies and firms, and other third parties collaborating with our Scoring For Films for the attainment of our philanthropic purposes. Where appropriate, we shall formally appoint said third parties Data Processors pursuant to article 28 of the GDPR. Upon your request you can access the detailed list of third parties to whom your personal data has been disclosed.

How data is processed

We process your personal data on paper or electronic form and enter your data into relevant databases that may be accessed - hence your data be disclosed to - our Scoring For Films's employees, contractors/consultants interns and other authorised individuals. Said employees, contractors/consultants interns and other authorised individuals may consult, use, process, compare the data as well as carry out any other appropriate action, including using automated means, always in compliance with statutory requirements that ensure, inter alia, protection of the confidentiality and security of the personal data, as well as data accuracy, update and appropriateness to the purposes for which the data is collected and used, as stated above.

Transfer of data outside of the EU

Your personal data may be transferred outside of the EU only for the purposes of promoting philanthropic activities, including via social media. In particular, Scoring For Films - the Data Controller - reserves the right to transmit the data to third parties including those outside of the EU that guarantee an adequate level of personal data protection and apply the EU-US Privacy Shield framework.

Changes and updates

Weo may make changes and/or additions to this privacy notice including as a result of regulatory changes.